Games and Gamification in Market Research
is available from several outlets globally.
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“Using games and gamification in market research is not just a rescue mission, it’s a call to completely re-invent the way researchers work, how data is collected, the types of data that can be collected, and how participants interact with researchers and data collection systems.
Game-based Research Methods are about the survival or market research, and making it thrive.“
– Betty Adamou
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Games and Gamification in Market Research was published in the UK and worldwide on 3rd November 2018, and published in Canada and USA on 28th November 2018.